Prompt Guide
Prompt patterns for creating product demos, launch clips, brand films, and short-form business videos with Sora.
Use these as starting structures. Replace generic product, audience, channel, and brand details with your real campaign context.
Example 01
Create a cinematic 9:16 product launch video for a modern software product. Show a clean workspace, a dashboard screen, confident user interaction, smooth camera movement, premium lighting, and a clear sense of momentum. Keep the tone professional, minimal, and suitable for a paid social ad.
Use this when you need a polished brand clip from a positioning brief.
Example 02
Generate a concise product explainer scene showing a business team solving a workflow problem with a digital tool. Focus on before-and-after clarity, realistic office lighting, subtle motion, and a credible SaaS marketing style.
Use this for landing pages and sales-support assets.
Define the audience, channel, output format, brand tone, and business outcome before generating.
Use the recommended models on this page as the first test set for the prompt style.
Replace the generic product, audience, format, and tone details with your real campaign context.
Use the video workspace to create multiple directions and compare which result is strongest.
OpenAI
Sora 2OpenAI's standard Sora 2 model for realistic motion, strong scene generation, and general text-to-video work.
OpenAI
Sora 2 ProOpenAI's premium video generation model with extended duration and enhanced quality.
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